Acasuso.

From AI ambition
to daily
operations.

I combine fifteen years of consulting and growth with hands-on AI product engineering. I connect business strategy, product decisions and the work of getting a useful AI product into production.

Explore the work

Co-founder and CEO of Stratas · Stavanger, Norway

Available on request. In person in Stavanger, or remotely worldwide.

Market intelligence

Where I add value

Three areas where I can lead and deliver. The case studies under Work are grouped the same way.

  1. 01

    AI strategy & architecture

    From the leadership conversation to systems that run in production. I shape the AI strategy and roadmap, design the architecture, and build the agents, pipelines and integrations myself, with the cost and quality controls that keep them running.

    Roles Head of AI · AI strategist · AI architect · AI consultant · AI developer

  2. 02

    Product leadership

    Products taken from problem to scale: discovery, tests of desirability, feasibility and viability, roadmap and delivery. I ran the product operating model at PwC and in the Slingshot accelerator, and I am product owner at Stratas for products such as Market Intel, from the first problem interview to production.

    Roles Chief Product Officer · Head of Product · Product Director · Product Manager

  3. 03

    Commercial & growth

    Revenue growth for scale-ups and established companies: go-to-market, pricing, funnels and experiments, marketing automation and B2B sales. Chief Growth Officer on site at W3Schools, growth lead across seven Slingshot cohorts, and commercial owner as CEO of Stratas.

    Roles Chief Commercial Officer · Chief Growth Officer · Head of Growth · Commercial Director

Selected work

Business context. Product judgment. Production delivery.

All work ↗
Market Intel System sample workspace showing today’s top opportunities on illustrative data

Finding business opportunities at the right time, ahead of competitors

Market intelligence / AI agents

By the time a buying moment is common knowledge, competitors are already in the conversation. For an offshore preservation services provider, those moments were scattered across operator releases, regulator filings, class-society bulletins and trade press.

A team of AI agents scans each client’s own list of relevant sources every day for custom market signals. Rules rank the opportunities in an explainable way, and independent confirmation is required before a company reaches the report.

My contribution
Everything, from the first client conversation to the Monday send: scoping with the client, a pipeline over more than 50 sources, the deterministic scoring model, corroboration and a pre-send AI review, cost caps, dashboard and report, then the platform behind every custom client version and the public demo.
Outcome
Delivered every Monday morning in production in 2026, from more than 50 monitored sources, with a weighted scoring model the client adopted. Custom versions now run for other clients.
Explore the project ↗
Agent fleet console showing the product catalogue with status and customer filters

One console for a fleet of AI products

Operations / Cost and control

A growing set of AI products, agents and client deployments ran across separate hosts, model providers and repositories, with no single view of status, cost or work in progress.

Build one operating console: a product catalogue with status and customers, cost attribution per product and model, finance in the same place, and the development backlog connected to the coding agents.

My contribution
Operating needs, product catalogue, cost attribution through Langfuse, the finance panel with banking and bookkeeping, the dev panel connected to Claude Code, deployment and daily refinement.
Outcome
Runs Stratas operations daily: every product, deployment and cost in one view, with development work claimed and started from the dashboard.
Explore the project ↗
Whitelabel estimating demo showing recent quotes, the inbox and workflow entry points

From supplier documents to versioned quotes

AI extraction / Data integrity

An estimator was manually transferring supplier rates from PDFs and spreadsheets, with every quote exposed to stale pricing.

Use AI to extract the documents. Keep quote calculations deterministic and issued rates immutable.

My contribution
Client discovery, product scope, workflow design, architecture, implementation, parallel testing, launch and iteration.
Outcome
Tender cycle cut from about 20 hours to about two, validated in parallel testing. Auth-gated production release in under four weeks.
Explore the project ↗
W3Schools growth case: from an ad-funded site to a spun-out venture, with the results

A second business beyond ad revenue

Growth strategy / Chief Growth Officer

W3Schools, the world’s largest web developer resource with more than 60 million visitors a month, depended entirely on advertising revenue. Growth was steady but slow.

Build personas from billions of analytics data points, then grow next to the core: spin out a new venture with its own products and business models instead of changing the ad-funded site.

My contribution
Twelve months on site as Chief Growth Officer for PwC: the analytics and personas, the dual innovation strategy and spin-out case, the data-driven funnel with multi-routing, and the revenue-measured growth sprints.
Outcome
W3Networks spun out with its own CEO. Its product Spaces passed 300,000 freemium users within a year, one product grew revenue by more than 50% within two sprints, and the new funnel showed 3x revenue potential.
Explore the project ↗

Career path

From conversion optimisation to growth leadership, then to building AI products.

Full experience ↗
  1. The Economist
  2. Conversion.com
  3. Betway
  4. ING
  5. iVisaBusiness Optimisation Manager2018 – 2020
  6. Boost.aiGrowth Manager2020 – 2021
  7. PwC NorwaySenior Manager, Innovation & Growth2021 – 2025
  8. StratasCo-founder and CEO2025 – today

Conversion, UX and digital optimisation · 2014 – 2018 · London and Madrid

What people say

Recommendations from people I have worked for, quoted from LinkedIn.

All on LinkedIn ↗
  • “I had the pleasure of working alongside Fran from PwC for a year during his tenure as a growth hacking consultant at W3Schools. It is without hesitation that I recommend Fran to any organization seeking an expert in driving business growth through innovative and data-driven strategies.”

    Thomas Thorsell-Arntsen

    CEO at W3Schools Network · Managed Francisco directly, 2023

  • “Fran was a central stakeholder in instituting and continuously fostering the culture of testing within our organisation. Equipped with broad in-depth knowledge of the conversion function, he continuously challenged status quo and established best practices through testing and objective analyses.”

    Pavel Spirin

    Group CGO at Rostro Group · Managed Francisco directly, 2017

  • “I found Francisco to be a dedicated, knowledgeable, and structured marketing professional who took on any challenge we gave him and tirelessly looked for ways we could improve, using his strong analytical mindset to suggest ways we could perform better.”

    Kristian Misje Mossige

    Chief Marketing Officer at Onix · Managed Francisco directly, 2021

  • “When Francisco owns something, it gets done well! He took our engineering and sales recruiting process and over 3 weeks expanded our qualified applicant pool by a factor of 12x.”

    Karel Baloun

    Managed Francisco directly, 2012

Business context.
Technical depth.

Consulting and growth work shape how I frame the problem, work with leadership teams and judge what is worth building. Building the systems myself lets me carry those decisions into something that runs.

  • Define the right problem. Understand the business, the user and the workflow before choosing the technology.
  • Connect strategy to delivery. Turn the concept into scope, product design, architecture and a validated implementation.
  • Stay accountable after launch. Deploy, instrument, gather feedback and refine the product in use.
More about me ↗

Let’s have a coffee

Fifteen years of consulting and growth, and hands-on AI delivery from discovery to daily operations. I can share my CV and talk through how I connect business outcomes with systems that run.

Available on request. In person in Stavanger, or remotely worldwide.

Email about a role Request my CVCareer context on LinkedIn